Facebook who owned WhatsApp has set to monetize a channel that will let Small-Medium Businesses (SMB), and companies enterprise communicate with messaging services to one billion users daily on a dedicated app, which will allow small enterprise and large scale operating companies to communicate and bring bigger solution to their businesses.
The reports suggested that it will be launched on a dedicated WhatsApp Business app for small companies and an enterprise to provide a solution for companies operating at a large scale with a useful notification for customers- like airline tickets time, banks, e-commerce sites, delivery confirmations and other updates.
The scheme was announced in a WhatsApp blog post that there will be a verified profile to identify businesses, which will enable respond to messages. The service is currently limited to a number of Small-Medium Business (SMB), but there are no any related details whether the service will for payment. Also, it does not explain that WhatsApp users can determine if such a business will receive verification by any sign inside a chat.
In the support page, titled "VerifiedBusiness Accounts," WhatsApp explains that there will be a display sign in a green checkmark next to users to confirm a phone number associated with account who belong to business.
WhatsApp users can also block other businesses users from contacting them if they want, just like normal WhatsApp features that will also be enable. In addition, it is stated that if users has already included business details in their address book, it will also appear within their WhatsApp, or identified by a business name automatically.
The report revealed further that a participants in business WhatsApp will able to schedule their business hours, automate responses, and that a specific Smartphone Android version users of WhatsApp will able to small medium businesses (SMBs)
According to chief financial officer, David Wehner statement that said, WhatsApp has demonstrated significant engagement with crossing 1 billion daily actives, and we're focused on growing the user base, first and foremost. And then secondly, it's about building organic connections between businesses and consumers. And then third, it's about how do we build monetization around those relationships.
Whether communicating with a business around the corner or around the world the WhatsApp users are expected the service to be fast, reliable, and more secure network. If the new feature is not properly implemented, it may cause spam and intrusion for users which may also annoyed customers.
According to the blog’s report, “We'll be listening carefully to feedback during our test phase and keeping people informed as we make these tools more widely available. It's important that we get this right and are thoughtful about the new experiences we'll provide for businesses and our users.