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7 Tools That Can Help Improve Your SEO Strategy

7 Tools That Can Help Improve Your SEO Strategy
Search Engine Optimization (SEO) is one of the most effective digital marketing strategies that you can employ for any given online businesses. The end goal of this campaign is to improve the rankings of a certain website by ensuring that its web pages use relevant keywords, have sufficient and quality backlinks, and a stable server behind it.

Search Engines like Google are very particular about content and the reliability of every website. They also determine rankings via user’s choice like for example, if a certain website usually gets a high bounce rate (this happens when people simply exit the website right after seeing/visiting one page), that will tell Google that the site is not relevant or reliable when it comes to that certain keyword. As a result, the website will be ranked lower for that particular keyword.

SEO can be tricky, but if done right, it is proven to eventually increase website traffic and conversions. And like other digital marketer, SEO practitioners make use of a range of tools and apps in order to successfully monitor the campaign and implement more effective steps to outrank competing websites. Below are just the top 7 most common and effective tools for SEO:

Google Analytics (Plus Many Other Google Tools)

 When it comes to SEO analytics, nothing can be more reliable than Google’s own set of tools. As a Search Engine giant, Google is the best partner for every SEO practitioner who is looking to improve their page ranks. Google Analytics help to track where your website traffic is coming from, and what kind of keywords were used to find your website. Another tool, Google PageSpeed Insights can also give you an overall grade regarding a website’s user experience. It gathers information through the site’s loading speed, content and even font sizes.
A huge part of an SEO campaign’s success is the use of the right keywords relating to the website. KeywordTool helps you come up with different keyword variations and long-tail ones that can be used to enhance web content and relevance for search engine users who might be using such keywords.


In any business, you must always watch out for competitors. SimilarWeb can help you get insights as to how a competing website is doing. It gives you a side by side comparison of website traffic and their sources between your own page and a competitor’s web page.

The insights you get here can help you focus where your strengths and weaknesses are. It will show you which channels (Search Engines, referrals and Social Media) bring the most website traffic and which of them needs improvement and extra effort to pull off.


Basically, QuickSprout is like a merged tool of all the functions that are stated from the first three tools on this list. It gives you a comprehensive analysis of your web page, which includes SEO statistics, keywords and linking information, loading page insights and even competitor information.

Moz Toolbar

Moz is already a trusted name in the SEO industry. Aside from being an authority source for SEO tips and trends, it also has numerous tools to help practitioners on the field. One of their most helpful tools is the Moz Toolbar. This tool can be installed as an add-on to your browser and once you have it, it will immediately show a website’s SEO metrics once you make a Google search.

Wondering how Search Engines determine your website’s ranking? Browseo can let you see how they do it. It gives you a peek as to how Search Engine crawlers view your website, and it will give you insights as to which elements and words do these crawlers find more prominent in the site.


As mentioned earlier, Search Engines are very particular when it comes to content. Once it can detect that your content is just copied from another website, or has duplicate copies elsewhere on the web, it can affect your rankings negatively. So to make sure that all your content are unique and original, you can do that with the help of Copyscape. The premise of this tool is simple, just copy and paste your content on Copyscape box, run it, and they will show a list of websites that contain the same content as yours (if there are).

Every SEO campaign needs not just one tool, but two to three tools at best. As to which tools should be used, it would depend on what your website really needs (like would it be keyword enhancement, competitor advantage, etc), and which tools are more economical for you.

This is Guest Post Written by Jessica Radburn.

Jessica Radburn is a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, healthcare, family matters, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best office space for their business. Check out for her blog at: or reach her on social media--Facebook.





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